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The team behind 1010 Recovery.

Olympic coaching, Nike and Microsoft leadership, multi-billion-dollar operations, and a board-certified medical advisory board — building a premium performance and wellness brand.

Leadership

01

Michael Cunliffe

Founder / CEO

Elite performance coaching + Fortune 500 operations

  • Founder of 5 Stones Performance (5SP) and 1010 Recovery, and an internationally recognized high-performance coach holding the highest coaching certifications from World Athletics (Level 5) and USA Track & Field (Level 3) in sprints, hurdles and relays.
  • Two decades coaching athletes at the Olympic Games, World Championships and professional levels, including competitors from 12 national federations and athletes from the NBA, NFL and MLS, with numerous Top-20 world rankings.
  • More than a decade in the Seattle technology industry, including leadership roles at Microsoft's global headquarters directing enterprise-scale projects across North America, Europe and Asia.
  • Combines elite sports performance expertise, Fortune 500 operational leadership, global business development and product commercialization to scale 1010 Recovery as a premium international health and wellness brand.

02

John Chaplin

Chief Strategy Officer

World-renowned track & field coach

  • Coached 11 World Records and 19 Olympic medalists, including 8 Olympic gold medalists.
  • Head Coach of the U.S. Olympic Track & Field Team (Sydney) and multiple Chief of Mission appointments for USA Track & Field at the Olympic Games, World Championships, Pan American Games and World Cup.
  • Named International Track & Field Coach of the Year and inducted into the U.S. Track & Field and Cross Country Coaches Association Hall of Fame.
  • Led athletes to 37 NCAA Championships at Washington State University, and served as Technical Coaching Consultant to 26 national Olympic federations across six continents.
  • Served as Head of USATF High Performance, recognized globally for athlete development and high-performance program design.

03

Matt Chaplin, LL.M.

COO & Chief Legal Officer

Government operations | Legal & investment oversight

  • 25+ years leading complex public-sector organizations with responsibility for multi-billion-dollar budgets, operations, contracting, compliance and strategic execution.
  • Currently Chief of Operations, Texas Health & Human Services Office of Inspector General, overseeing finance, HR, IT, procurement, facilities and enterprise operations.
  • Former Deputy Executive Director of the Texas Alcoholic Beverage Commission, leading statewide operations and enterprise technology modernization.
  • Directed $60B+ in annual contracting and procurement for the Texas Health & Human Services system.
  • At the Texas General Land Office, oversaw legal and investment matters including $3B+ in real asset investments and major infrastructure and disaster recovery contracts.
  • LL.M. in Taxation, University of Washington; J.D., University of Oregon.

04

Ian Campbell

CMO & VP Global Channel Development

Olympian — Australia, 1980 Moscow

  • 30+ years building businesses, strategic partnerships and investment opportunities across sports, sports entertainment, media and consumer products.
  • Former Nike executive: Director of Nike Sports Marketing & Sports Entertainment, Director of Nike European Sports Marketing, Director of Seoul Olympic Games Marketing & Retail, and Vice President NBA Asia Pacific & Latin America.
  • Founder of ARMS Physical Testing (now part of the Edge10 Group), a global leader in athlete performance analytics serving elite teams, leagues and national federations.
  • Brings a Tier 1 global network spanning international sports organizations, professional leagues, Fortune 500 brands, investors, retailers and media partners.

05

Lori Tanaka

Executive Operations

Fortune 100 executive support

  • 20+ years supporting C-suite leadership within Fortune 100 companies, including Amazon and Starbucks.
  • Expertise in executive administration, strategic coordination, stakeholder communications and operational execution within complex, fast-paced international organizations.
  • Manages high-priority initiatives, maintains strict confidentiality and serves as a trusted advisor to executive leadership.

A global network, not a résumé.

1010 Recovery principals are part of an exclusive network of former Nike executives and leaders with decades of experience across global sports, consumer brands and international business.

Collectively the leadership team brings relationships spanning professional sports organizations, Olympic movements, Fortune 500 companies, retailers, government agencies, investors and global distribution partners across North America, Europe, Asia, Latin America and the Middle East.

This trusted global network is a competitive advantage in securing strategic partnerships, accelerating market entry, expanding international distribution and building long-term brand value.

Product Development Advisory Board

Medical & scientific oversight.

Dr. Michael Hirt, M.D.

Medical & Scientific Advisory Board

  • Harvard Medical School graduate and dual board-certified physician in Internal Medicine and Clinical Nutrition.
  • Completed medical training and research at UCLA, followed by advanced specialty training at UCLA's Center for Human Nutrition.
  • Founder of the nationally recognized Center for Integrative Medicine, UCLA Clinical Faculty member, educator and speaker on nutrition, integrative medicine and preventive healthcare.

Dr. Tony Faragasso, M.D.

Medical & Scientific Advisory Board

  • 30+ years of pharmaceutical and clinical development experience across global drug safety, pharmacovigilance, clinical research and regulatory affairs.
  • Senior positions at Johnson & Johnson and Perrigo, directing global pharmacovigilance, risk management, clinical trials (Phase I–IV), medical monitoring and product safety.
  • Has established pharmacovigilance systems for emerging pharmaceutical and biotechnology companies.

Together, Drs. Hirt and Faragasso provide 1010 Recovery with expertise in clinical medicine, nutrition, pharmaceutical development, regulatory compliance, product safety and scientific validation.